profile

Creator Talks

A short and sweet newsletter for ambitious and overwhelmed creators who want to feel fulfilled in their careers. I try and find interesting and useful stuff in the creator economy that is actually relevant to creators 🧔 Written by Hannah Witton, OG creator and creator mentor.

Featured Post

I missed out on 95,000 customers’ emails

Well well well, another day another lesson learned. Welcome to Creator Talks where I share the business behind the scenes of being a creator with you. This newsletter edition is a doozy. A ridiculous story where if I think of the missed opportunity too much I might actually cry. But first some backstory. In 2024, when I started this arm of my business working with content creators I knew I needed an email list. So I started one with a free lead magnet of a social media content calendar Notion...

This is not the newsletter I was expecting to write for you but holy shit balls my Patreon has recently experienced massive growth. I want to share this win with you and celebrate but of course also turn it into a teachable moment because you know I love nerding out about Patreon strategy. Okay so, what happened? I made in a YouTube video about how I organise and plan my work life using the ā€œ12 Week Yearā€ method and in that video mentioned that I was going to be reducing my video uploads and...

Happy New Year folks! I didn’t get out an edition of this newsletter at the end of the last year because I was knee deep in what I call ā€œVlognukahā€ (8 pre-filmed videos for the 8 days of Chanukah), my thoughts and prayers go out to anyone who attempted vlogmas because jesus christ I don’t know how people do it. Also with a new year I like trying new things so this is something different than usual. Instead of three newsy things happening in the creator economy you’re getting my musings on a...

Welcome to Creator Talks, the newsletter for ambitious and overwhelmed creators. I’m taking a break from shamelessly trying to get an invite to the Wicked: For Good London premiere to bring you this edition of Creator Talks! Here’s three things worth knowing about in the creator world right now. Is this new podcast hosting platform too good to be true? With Spotify and YouTube both trying to corner the market of video podcasts the lines between what is a podcast and what is just a long form...

Welcome to Creator Talks, the newsletter for ambitious and overwhelmed creators. Before I get into the things, I want to say a big congrats to the winners at the bCreator Awards, especially Brown Girl Bookshelf who won Book Creator of the Year (the category I was judging!) Congrats! So well deserved! šŸ’› I’m hosting a FREE online workshop to work on our homestretch goals together! We’ll reflect on our 2025 goals and prepare ourselves for seeing the year out on a high. It’s on Tuesday 28th...

Welcome to another addition of Creator Talks! Here’s three things I think are worth your attention 😊 The Endless Hell of YouTube Tutorials - If you are a YouTube creator then for your own sanity you need to watch this video, bookmark it somewhere and every so often come back to it when required. The video is not only an incredible feat of editing but an excellent reminder when you get stuck watching endless YouTube tutorials and strategy videos… just me? Watch it. Cleanse your soul (and your...

Hi, Bit of a depressing one for you today. It’s no secret that the platforms we use for our jobs are problematic in many ways. Just the fact that we rely on American and Chinese private tech companies owned by billionaires with questionable to outright dangerous politics should give us pause. These are some recent news stories about some of the platforms I think it’s important to be aware of. I don’t know what we can do at this point but the Digital Creators Association (DCA) are having an...

Hey folks! Welcome to another edition of Creator Talks. I’ve been on holiday and actually took a break (no pre-filmed/edited content to go out whilst I’m away for me, no thank you! - would recommend) šŸ˜ But there’s been some things going on in the creator world I want to chat about and share with you! So here’s your 3 things I think are worth noting, thanks for reading! London Creator Event! What: Townhall discussions on AI in the creator economy and creator mental health Where: FiveTwoNine...

Welcome to another edition of Creator Talks. Bit of an AI theme this week (I’ll try not to mention it too frequently in these newsletters if you’re as sick of hearing about it as I am šŸ˜…) and then to balance it out nicely a really great bunch of mental health and wellbeing resources. Grace Beverley launched an AI talent agent for creators and influencers - I won’t lie, I’m very skeptical of AI and while I know it’s not going away, I would prefer a more balanced approach than the constant hype...

Hi! Welcome back to Creator Talks. Here’s your 3 things happening in the creator economy I think you should know about. I tested a new collaboration tool on YouTube - this is similar to how you can collaborate on posts on Instagram. I got the chance to test this feature with my friend and fellow creator, Leena Norms, and I am very excited and curious to see how this might change how YouTubers collaborate. It was a bit of a clunky user experience to add a collaborator - I had to send Leena a...